East, Robert <br/><br/>
Consumer behaviour:advances and applications in marketing 

 - New York  Prentice-Hall  1997 
 - xxii, 356p.  
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-13-359316-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour (Applications)--Marketing