"Evans, Joel R" <br/><br/>
Marketing 

 - 7 
 - New Jersey  Prentice Hall  c1997 
 - "xxxi,679p. : ill. ;27cm." 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0132613557 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing