"Jones, John Philip" <br/><br/>
How much is enough  getting the most from your advertising dollar 

 - 1 
 - New York  Lexington Books  c1992 
 - "xvii,382p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0669246395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing management