"Baker, Michael J" <br/><br/>
Marketing  an introductory text 

 - 6 
 - London  Macmillan  1996 
 - "xvii, 577p. : ill . ;24cm." 
<br/><br/> Includes biblography and index 
<br/><br/><label>ISBN: </label>0333663233 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management