TY  - DATA
AU  - Ted London
TI  - The Base of the Pyramid Promise
SN  - 9780804791489
PB  - Stanford Business Books
KW  -  Strategic Planning
KW  - BUSINESS & ECONOMICS
KW  - Business planning--Developing countries.,Industrial management--Developing countries.,Low-income consumers--Developing countries.,Markets--Developing countries.,Poverty--Developing countries.,Social entrepreneurship--Developing countries.,Success in business--Developing countries
UR  - https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&site=ehost-live&scope=site&AN=1086760
ER  -