"Greenley, Gorden E (ed)" <br/><br/>
Readings in marketing management  from the European journal of marketing 

 - 1 
 - London  Mcgraw Hill  c1988 
 - "vii,326p. : ill. ;24.5cm." 
<br/><br/><label>ISBN: </label>0070841837 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management