TY  - BOOK
AU  - Berson, Alex
AU  - Smith, Stephen
AU  - Thearling, Kurt
TI  - Building data mining applications for CRM
SN  - 70402736
CY  - New Delhi
KW  - CRM -- Data mining
KW  - Customer relationship management
KW  - Data mining
KW  - Data warehousing
KW  - Decision support system
N1  - Includes index
ER  -