TY  - DATA
AU  - Breetz, Christoph.
TI  - Product Packaging As Tool to Demand a Price Premium: Does Packaging Enhance Consumers‘ Value Perception to Justify a Price Premium
SN  - 9783954892327
PB  - Anchor
KW  -  Consumer Behavior
KW  - BUSINESS & ECONOMICS
KW  - Consumer behavior.,Packaging.,Sales promotion
UR  - https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&site=ehost-live&scope=site&AN=1006908
ER  -