Kotler, Philip <br/><br/>
Marketing management 

 - New Delhi  Prentice-Hall  2000 
 - xxxi, 718p.  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8120316096 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Analyzing marketing opportunities<br/>Developing marketing programs<br/>Marketing management