"Aaker, David A" <br/><br/>
Managing brand equity  capitalizing on the value of a brand name 

 - 1 
 - New York  Free Press  1991 
 - "xiii,299p. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0029001013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management<br/>Brand name products<br/>Valuation