TY  - BOOK
AU  - "Pettis, Chuck"
TI  - Techno brands : how to create and use brandidentity to market advertise and sell technology products
SN  - 0333586522
CY  - New York
KW  - Brand name products
KW  - High Technology--Marketing
KW  - Technological Innovation--Marketing
N1  - includes index
ER  -