"Luther, William M" <br/><br/>
Marketing plan  how to prepare and implement it 

 - 1 
 - New York  Amacom  c1992 
 - "xi, 209p. : ill. ;22cm." 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0814478050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing