Berry, Michael J A <br/><br/>
Mastering data mining : the art and science of customer relationship management 

 - New york  Wiley Computer Publishing  2000 
 - xviii, 494p. : ill.   
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>471331236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining