"McKay, Edward S" <br/><br/>
Marketing mystique 

 - 1 
 - New York  Amacom  c1994 
 - "vii, 184p. : ill. ;23cm." 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0814478085 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing management