"Kinnear, Thomas C" <br/><br/>
Marketing research  an applied approach 

 - 5 
 - New York  Mcgraw Hill  1996 
 - "xxii,888p. ;23cm.+ 1Floppy (3.5in)" 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0079122523 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research