Russell S Winer-Scott A Neslin <br/><br/>
History Of Marketing Science, The 

 -  World Scientific / Now Publishers  2014 
 - World Scientific-Now Publishers Series in Business .
<br/><br/><label>ISBN: </label>9789814596473 
<br/><br/><label>Subjects--Topical Terms: </label><br/> General<br/> Marketing <br/>BUSINESS & ECONOMICS <br/>Marketing research--History.,Marketing--Management--History.,Marketing--Study and teaching--History.