TY  - DATA
AU  - Russell S Winer-Scott A Neslin
TI  - History Of Marketing Science, The
T2  - World Scientific-Now Publishers Series in Business
SN  - 9789814596473
PB  - World Scientific / Now Publishers
KW  -  General
KW  -  Marketing
KW  - BUSINESS & ECONOMICS
KW  - Marketing research--History.,Marketing--Management--History.,Marketing--Study and teaching--History
UR  - https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&site=ehost-live&scope=site&AN=824748
ER  -