"Bovee, Courtland L" <br/><br/>
Study guide to accompny marketing 

 - 2 
 - New York  Mcgraw Hill  c1995 
 - "vii, 286p . : ill. ;27cm." 
<br/><br/><label>ISBN: </label>0070069115 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing