Wirthwein, Chris-Bannon, Joe <br/><br/>
The People Powered Brand  A Blueprint for B2B Brand and Culture Transformation 

 -  Paramount Market Publishing, Inc.  2014 
<br/><br/><label>ISBN: </label>9780985179557 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Organizational Behavior<br/>Branding (Marketing),Industrial marketing.<br/>BUSINESS & ECONOMICS