TY  - DATA
AU  - Wirthwein, Chris-Bannon, Joe
TI  - The People Powered Brand
SN  - 9780985179557
PB  - Paramount Market Publishing, Inc.
KW  -  Organizational Behavior
KW  - Branding (Marketing),Industrial marketing
KW  - BUSINESS & ECONOMICS
UR  - https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&site=ehost-live&scope=site&AN=775574
ER  -