"Mowen, John C" <br/><br/>
Consumer behavior 

 - 4 
 - New Jersey  Prentice Hall  c1994 
 - "xvii,862p. : ill. ;25.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0023846119 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior