"Hawkins, Del I" <br/><br/>
Essentials of marketing research 

 - 1 
 - New York  Macmillan  1994 
 - "xiii,557p. : ill. ;25.5cm." 
<br/><br/> includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0023518316 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Case studies