Jones, John Philip <br/><br/>
What's in a brand?  building brand equity through advertising 

 - New Delhi  Tata McGraw-Hill  1998 
 - xxiii, 335p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>74632019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Brand name products<br/>Product management