"Quelch, A John" <br/><br/>
Sales promotion management 

 - 1 
 - New Jersey  Prentice Hall  c1989 
 - "xiii,350p . : ill. ;23cm" 
<br/><br/><label>ISBN: </label>0137881185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion--Case studies