"Peter, Paul J" <br/><br/>
Consumer behavior and marketing strategy 

 - 4 
 - Chicago  Irwin  1996 
 - "xxvii,738p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0256139040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing