"Hughes, Arthur M" <br/><br/>
Complete database marketer  secound generation strategies and techniques for tapping the 

 - 1 
 - Chicago  Irwin  c1996 
 - "ix, 610p . : ill. ; 22cm" 
<br/><br/> Including index 
<br/><br/><label>ISBN: </label>1557388938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing