"Bearden, William O" <br/><br/>
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research 

 - 1 
 - California  Sage  1993 
 - "xii,352p. : ill. ;28.5cm." 
<br/><br/><label>ISBN: </label>0803951558 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Research<br/>Marketing research