"Washburn, Stewart A" <br/><br/>
Managing the marketing functions  the challenge of customer centered enterprise 

 - 1 
 - New York  Mcgraw Hill  c1988 
 - "xi, 371p. : ill. ;23cm." 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0070684413 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>New products--Management<br/>Sales management