"Tull, Donald" <br/><br/>
Marketing research  measurement and method 

 - 6 
 - New Delhi  Prentice Hall Of India  1993 
 - "xviii, 376p . : ill. ;23cm" 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8120309618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Case studies