"Loudon, David L" <br/><br/>
Consumer behavior  concepts and applications 

 - 4 
 - New York  Mcgraw Hill  c1993 
 - "xxiii, 788p. : ill. ;24cm." 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0070387672 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United states--Case studies