Moon, Michael <br/><br/>
Firebrands : building brand loyalty in the internet age 

 - New Delhi  Tata McGraw-Hill  2000 
 - xviii, 318p.  
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>70439532 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice<br/>Brand loyalty<br/>E-Commerce<br/>Internet marketing