"Seth, Rajeev K" <br/><br/>
Marketing of banking services 

 - New Delhi  Macmillan  1997 
 - "xv,236p. ;22cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0333923936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bank marketing