"Peter, Paul J" <br/><br/>
Understanding consumer behavior 

 - 1 
 - Burr Ridge  Irwin  1994 
 - "xv,485p. : ill. ;26cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0256122784 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior