"Quelch, John A" <br/><br/>
Cases in advertising and promotion management 

 - 4 
 - Burr Ridge  Irwin  1994 
 - "xiii,746p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0256122725 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management--Case studies