"Bearden, William O" <br/><br/>
Marketing  principles and perspectives 

 - 1 
 - Chicago  Irwin  c1995 
 - "xlviii, 631p. : ill. ;28cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>025611319X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management