"Bernhardt, Kenneth L" <br/><br/>
Cases in marketing managemet 

 - 7 
 - Chicago  Irwin  c1997 
 - "xiv,665p. : ill. ;24cm." 
<br/><br/><label>ISBN: </label>2561204640 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Case studies