"Pelton, Lou E" <br/><br/>
Marketing channles  a relationship management approach 

 - 1 
 - Chicago  Irwin  1997 
 - "xxii,728p. : ill. ;24cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>025617802X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Marketing channels--Management<br/>Relationship marketing