TY  - BOOK
AU  - "Pelton, Lou E"
AU  - "Lumpkin, James R"
AU  - "Strutton, David"
TI  - Marketing channles
SN  - 025617802X
CY  - Chicago
KW  - Customer relations--Management
KW  - Marketing channels--Management
KW  - Relationship marketing
N1  - includes index
ER  -