"Duncan, Tom" <br/><br/>
Driving brand value : using integrated marketing to manage profitable stakeholder relationships 

 - 1 
 - New York  Mcgraw Hill  1997 
 - "xix,284p. ;23cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0786308222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing--Case studies