"Caples, John" <br/><br/>
Tested advertising methods 

 - 5 
 - New Jersey  Prentice Hall  c1997 
 - "xxvi, 278p. : ill. ;23cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>013244609X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising