"East, Robert" <br/><br/>
Consumer behaviour  advances and applications in marketing 

 - 1 
 - London  Prentice Hall  c1997 
 - "xviii, 356p. :ill. ;23cm." 
<br/><br/> Includes bibliography and index 
<br/><br/><label>ISBN: </label>0133593169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior