"Taylor, James W" <br/><br/>
Marketing planning  step by step guide 

 - 1 
 - New Jersey  Prentice Hall  c1997 
 - "xx,364p. : ill. ;23.5cm." 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0132420414 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning--Handbooks