Schiffman, Leon G <br/><br/>
Consumer behavior 

 - 7 
 - New Delhi  Pearson Education  2001 
 - xiii, 469p.  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>81-7808-639-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer's decision making