Hiam, Alexander <br/><br/>
Marketing kit for dummies [with CD-ROM] 

 - New Delhi  IDG Books  2000 
 - xii, 358p.  
<br/><br/> CDBK1179. 
<br/><br/><label>ISBN: </label>81-256-0134-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer research -- Marketing<br/>Management -- Marketing<br/>Marketing management