SCHMIDT, Rosemarie and Joseph F. KESS <br/><br/>
Television Advertising and Televangelism. Discourse Analysis of Persuasive Language. 

 -  John Benjamins Publishing Co.  1986 
 - Pragmatics & Beyond .
<br/><br/><label>ISBN: </label>9789027225559 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Communication Studies<br/>Evangelistic work--Language.,Persuasion (Rhetoric),Television advertising--Language.,Television in religion.<br/>LANGUAGE ARTS & DISCIPLINES