Michael Oriard <br/><br/>
Brand NFL  Making and Selling Americas Favorite Sport 

 -  The University of North Carolina Press  2010 
<br/><br/><label>ISBN: </label>9780807871560 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Football<br/>Football--United States--Management.,Football--United States--Marketing.<br/>SPORTS & RECREATION