TY  - DATA
AU  - Michael Oriard
TI  - Brand NFL
SN  - 9780807871560
PB  - The University of North Carolina Press
KW  -  Football
KW  - Football--United States--Management.,Football--United States--Marketing
KW  - SPORTS & RECREATION
UR  - https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&site=ehost-live&scope=site&AN=343675
ER  -