Keegan, Warren J <br/><br/>
Global marketing management 

 - 7 
 - Delhi  Pearson Education  2002 
 - xxv, 617p.  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8178085860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Global marketing -- Management<br/>Marketing enviroment