Rajan Saxena <br/><br/>
Marketing management 

 - New Delhi  Tata McGraw-Hill  1997 
 - xvii, 571p.  
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-07-463362-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Management--Marketing--Indian markets