"Sherry, John F (ed)" <br/><br/>
Contemporary marketing and consumer behavior  an anthropological source book 

 - 1 
 - New Delhi  Sage  c1995 
 - "xvii, 482p. : ill. ;22cm." 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>080395753X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Consumer behavior<br/>Marketing--Social aspects